The Czech University of Life Sciences in Prague offers a unique way to introduce the benefits of studying to its potential students. This year´s recruitment campaign includes a personalized video that allows everyone to enter directly ”into the action” and experience the university environment. The video started on Friday, November 21, 2025, when the Open Day takes place and applications begin to be submitted.
An interactive personalized video is the central motif of the new recruitment campaign, “Experience the Future at CZU!” This video is not one that we watch and then move on from. Anyone can enter. All they have to do is enter their name and photo on the special microsite zazij.czu.cz, and they become actors in the short film.
As the main character of the film, the viewer walks through the campus, where he encounters students, graduates, and teachers. With humor and exaggeration, he gathers information about student activities, post-school employment, and life at CZU. The personal involvement in the video helps him create a realistic picture of what studying at this university can bring.
“We wanted to show that education at CZU is not just about acquiring theoretical knowledge and practical skills or attending lectures and seminars, but that it is mainly about stories, opportunities, and the future. Thanks to the personalized video, we have the opportunity to show each applicant, entertainingly, what their own journey at CZU can look like,” says Rector Petr Sklenička.
An English version of the video is also available, intended for foreign applicants. The technology for the personalized video was supplied to the university by WebOut.
Special thanks go to Milan Šteindler, who portrayed the rector in the video. Thanks also go to all CZU students and graduates who starred in the video and contributed to its overall atmosphere.
Applications: from 21. 11. to 31. 3. at study at CZU
Personalized video: zazij.czu.cz